Kristi has been navigating the challenges of digital and social media on behalf of brands since the advent of the like button. A now seasoned veteran and digital native, she understands how to leverage her knowledge of the space to build brands and help them connect with their consumers no matter where they live. Kristi has served as the strategic lead on accounts such as, Volvo, Tiffany & Co., MSG Networks, Hasbro, Nobu Restaurant Group, EMD Millipore and a host of other Fashion, Lifestyle, Beauty and Entertainment Brands. In September of 2016, Kristi joined The BrainTrust as Vice President of Brand Strategy and Digital Marketing and will serve as the East Coast Operations lead. She is excited to play an integral role in helping The BrainTrust bring great ideas to life on behalf of clients from coast to coast.