Vice President, Digital Strategy
Kristi has been navigating the challenges of digital and social media on behalf of brands since the advent of the like button. A now seasoned veteran and digital native, she understands how to leverage her knowledge of the space to build brands and help them connect with their consumers no matter where they live. Kristi has served as the strategic lead on accounts such as, Volvo, Tiffany & Co., MSG Networks, Hasbro, Nobu Restaurant Group, EMD Millipore and a host of other Fashion, Lifestyle, Beauty and Entertainment Brands. In September of 2016, Kristi joined The BrainTrust as Vice President of Brand Strategy and Digital Marketing and will serve as the East Coast Operations lead. She is excited to play an integral role in helping The BrainTrust bring great ideas to life on behalf of clients from coast to coast.
Brandon has a keen focus on people, organizations, and brands; with a desire to understand how they produce and consume, particularly in the digital space. He thrives on understanding and interpreting the nuances of culture, preference, style, and resonance. Brandon is a graduate of Purdue University. He began his career as a roadie for a rock band, then things got real; he completed the Macy’s Executive Development Program and had a progressive journey there with executive roles in operations, learning & development, diversity/inclusion, human resources and marketing. Brandon comes to The BrainTrust from the Metropolitan Museum of Art, where he was a business partner for The Met Store. Brandon concentrates on fashion and beauty, providing unique insight into multi-cultural audiences across the agency.
Kim leads the influencer team with a focus on data and an audience-first approach to content. She joins the team from Speakr, the global influencer enterprise solution, where she facilitated top talent and brand partnership deals as the head of the Influencer Development department. With a career that began at Ogilvy & Mather, Kim has almost a decade of experience working in the digital and social media landscape. She has created and executed programs for a variety of top brands such as Microsoft, Dick’s Sporting Goods, Jimmy Choo, Kate Spade, Ascena Retail Group, and The Madison Square Garden Company.
Danielle is passionate about brands, people and ideas that stick. She holds a BA from Binghamton University where she studied entrepreneurship and the arts. Danielle has experience developing retail marketing and social media campaigns for brands including Under Armour, Kate Spade, and Tommy Hilfiger. In her spare time Danielle enjoys directing and acting, and volunteers with a community led theater company in NYC called The Blue Hill Troupe.
Jade is a graduate of William Paterson University of New Jersey where she first got a taste of Digital Marketing running social media for the school’s Her Campus chapter. Following graduation, she immersed herself in the social media world running content for Macadamia Professional, Equitance Skincare and Sure Deodorant at CMMPR. Jade comes to us from Factory PR where she was part of the Digital Division overseeing content production, influencer marketing and community management for clients ASOS, Macy’s, Brandless and Eugenia Kim. She’s excited to join the BrainTrust CAA-GBG family!
Jacqueline moved to L.A. from Chicago, where she studied musical theatre and minored in English at Columbia College. After her studies, she received her TEFL certification and ventured over to Madrid, Spain where she worked as an English teacher, traveled throughout Europe and developed an exceptional palate for 'vino tinto del sur.' As a water sign, the move to the West Coast was a natural fit. Working with such a unique team and global brands while expanding her horizons each day, Jacqueline is happy to play a part with BrainTrust CAA-GBG.
Jelissa is a proud New Yorker with roots bred in the Bronx. She attended SUNY Fredonia in upstate N.Y. where she received her B.S. in communications. She has always been passionate about media and creative expression. With an acquired eye for detail and efficiency, she always thinks ahead through a creative lens. She is excited to work with such an avid team at BrainTrust CAA-GBG as an Account Coordinator.